If there's one store that frustrates me as a shopper, it's Winners. No matter how many times I visit the store, I constantly find myself losing patience and storming out without looking at all the items or even trying anything on. I know some women live, breathe, and swear by Winners, but here's why all the money in world won't make me step foot in that store.
When I walk into a store, I like to give it a quick once over. From that I can tell how the items are organized throughout the store (business, dresses, or casual wear), what the colours of the season are, and most importantly where are the sale items. When you step into Winners, you see a few smaller racks that hold 4-5 different items with the designer's name in the middle, but once you look past the smaller racks you see rows and rows of chaos. It's like walking into the Island of Misfit Clothes.
When searching a rack at a typical store you'll find a few items grouped together, varying in sizes. You'll know right away if they have those black dress pants in your size. Winners groups their items by type (e.g., pants, skirts, shirts, etc.) and then by size. So not only do you need to sift through each item in your size, but you also have to check out a size smaller or larger because the cut of the item might fit you differently. And this is only if chaos hasn't struck and different sizes are found in your section. For people who are shopping with a purpose and time limit, good luck finding the item you need, in your size, within 30 mins.
Winners like to brag that you can find brand name items for less. Agreed, you'll find brand names like Ivanka Trump, Kenneth Cole, Anne Klein, and Max Studio for less than regular price, but are these items from the current season? I found a pair of Pajar boots for $299. I went onto Pajar's website and couldn't find these boots. Also, Pajar boots are retailing between $200-$500, so these boots are not that great of a deal. If you're a fashionista who likes to be on the cutting edge of fashion, shopping at Winners will not get you there.
So why can't Winners organize their clothes by brand name and type to make it easier for us to find what we're looking for? Because they have hundreds of different items and the only way they could possibly sell that single Max Studio black shirt is if you have to look at every single shirt in the 'S' section. I love to shop, but even I don't have the patience to go through all the racks to find that one great item (which I doubt I'll even find).
I've tried many times to shop in Winners, but I always walk out frustrated. Winners is great place to shop for everything...everything except fashion.